The following is from the Damn, I Wish I Thought Of That Email Newsletter. It’s part of the “Take Care of the Pets” issue.

We’re a nation of pet lovers: According to a 2005-2006 study by the American Pet Products Manufacturers Association, 63 percent of U.S. households own at least one pet. Here’s how to take care of them (and their owners):

1.  On the menu

If you allow dogs in your store or restaurant, why not take it a step further by putting something for them on the menu? Chef Eric May of Charcuterie — located in Sierra Madre, CA — created a special menu for the town’s second largest species of inhabitants: Dogs. In addition to the restaurant’s traditional lineup of sandwiches and pasta, they also offer special dishes and portion sizes for any pets that may be looking for a meal.

The Lesson: If you’re opening your doors to pets, why not offer them a few special dishes or products?

2.  On loyalty

If you’d like pets (and their owners) to keep coming back, try extending your loyalty programs to your four-legged customers. Red Lion Hotels recently launched a special loyalty program that awards pets 500 points for each stay that can be redeemed for pets-only gifts. And while their rewards program is fairly high-tech and involves a point system, yours could be as simple as a punch card or a series of coupons that frequent visitors and their pets can use toward future visits.

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