Thanks to Jason for barking in this info about Miller Beer’s new ad campaign using fake lost dog ads spread around neighborhoods.
In my other life as a consultant I’ve seen a lot of insensitive ad campaigns launched by “creatives” who just want to get attention but this is pretty despicable and stupid. Miller is trying to virally promote Miller Beer with fake lost dog ads. Did anyone think this through? Unfortunately not.
Let’s see. Nail up posters in neighborhoods saying you’ve lost a dog so people will call in and get verbally spammed to drink Miller Beer. Did these “creatives” even stop to think that how poor an idea this was on soooo many levels?
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If you’re reading this you may be wondering why am I telling you we’re still here. Well, it’s because I keep getting questions from Dogsters and Catsters who are having trouble finding the blog on the main Dogster page. I’ve even had people stop me in pet stores and ask if the blog is still running!
I’m blogging about this for those of you who found the blog through Google or because someone sent you a link. I hope you’ll come back, so I want to let you know how to find us again.
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Rex and the City by Lee Harrington is a beautiful combination of laugh out loud funny and insight into the emotional payoff of adopting a dog.
I must admit, I started reading Rex and the City with the idea that this was another dog-in big-city-and-what-does-it-say-about-me book. Usually these books are 98% about the human and 2% about the dog. Not my thing since I want to read about the dog.
Was I ever wrong!
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Big thank you barks to columnist Julia Szabo at the New York Post for her very kind inclusion of this blog in her column this week! I am so honored! And Star keeps barking at me to tell everyone she’s so thrilled!
Here’s the start of the column in the New York Post.
‘NET FOR PETS
STARS ADD POWER TO ANIMAL-THEMED BLOGS
January 6, 2008 — PETS have inspired books, movies, plays, TV shows and magazines - so it was only a matter of time before they hit the World Wide Web as Weblog subjects. A new pack of bloggers is paw-printing the Internet with pet postings that are entertaining, informative and sometimes celebrity-studded.
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As I sit here in the North American Midwest with wind chills at or below 0 degrees Fahrenheit I can’t help but think about how nice a warm beach would feel about now. I can’t spend the time to get to the beach on a plane so I’m doing the next best thing; I pick up a copy of Jean Fogle’s Salty Dogs: A Book of Dogs at the Beach and let it take me away to a virtual vacation.
Salty Dogs is a fabulous photographic journey with insightful quotes joined to fun and touching pictures of cavorting dogs on the beach. You can almost taste the salt in the air and smell the seafoam on the dogs’ coats.
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As you may have noticed on the other post on this blog about Congo, there are really two debates going on: whether Congo’s behavior was appropriate and immigration. Me, I’m more concerned about Congo and the threat to him because he seems to have behaved EXACTLY the way he was supposed to and would be expected.
But it appears that some people are more concerned with the origin and legal status of the man who is the focus of the event, the worker. The recent ABC video makes some interesting points on this issue.
First, Congo’s family is upset that this discussion has become about immigration and not Congo. Next, Rivera’s lawyer is saying this is about racism. Let’s talk about that a moment.
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I’ve recently gotten some barks from folks trying to find a way to bark at me directly. It’s so easy! You can reach me through the “Bark back to the Dogster blog” link to the right. You can also reach me through any of my four Dogsters — Sol, Annie, Star or Beatrice. Their links are to the right as well. You can also reach me through my personal web site — www.joyward.net. But however you do it, feel free to bark in your post suggestions, news, contests, new products, events, art, or pretty much anything else you think other Dogsters or Catsters would want to know.
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What Pets Do While You’re at Work is laugh out loud funny! Every time I pick it up I start small with a chuckle or two. Before long, I’m openly giggling with a few guffaws thrown in here and there.
Authors Jason Bergund and Bev West have put together hilarous combinations of pictures and text that will have you forgetting the day’s worries and tomorrow’s plans.
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If there is anything to be learned from the Mutts & Moms debacle (and we are NOT going to rehash it) it is that most animal rescuers and other groups serving animals are not public relations savvy. Most of us who work with animals prefer to avoid those kinds of human interactions that involve dealing with the press.
As some of you may know, among my various activities, I have worked in public relations for going on two decades. So I thought I would offer you some public relations basics. These tips are designed to help you be ready when the media strikes.
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Cormac: The Tale of a Dog Gone Missing is every dog guardians’ nightmare. A beloved family member, Cormac, goes missing and the trail leads to the local animal shelter. That should be the end of the story but the shelter workers deny ever having seen Cormac.
I won’t give any more away except to tell you that the hunt for Cormac leads Brewer far beyond his southern Alabama home.
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