Now this looks like a blast! I am soooo envious of you NY dogs who can get to this event! Beatrice even asked me if we could take a road trip to get to see the world’s biggest dgohouse and all those treats!

MILK-BONE® TAKES MANHATTAN … AMERICA ’S FAVORITE DOG SNACK CELEBRATES ITS 100TH ANNIVERSARY IN A BIG WAY BY BUILDING THE WORLD’S LARGEST DOG HOUSE IN TIMES SQUARE

WHAT:
New York City is officially in the dog house … the Milk-Bone Moments™ Dog House, that is. Milk-Bone® brand announced today the celebration of its 100th Anniversary (that’s 700 in dog years) by throwing an un-fur-getable celebration that’s sure to have tails wagging.

The 480-square-foot Milk-Bone Moments™ Dog House, which is covered with more than 100,000 Milk-Bone® dog biscuits, features: autographed photos of celebrity dog lovers and their four-legged family members (from Paris Hilton and her dog Tinkerbell, to Amy Smart and her dog Oscar); an elaborate cake created by the Food Network’s “Ace of Cakes”; a pet psychic to do ”paw-readings”; doggy dancing demonstrations; and lots of Milk-Bone® dog snacks provided by the friendly ”bark-tenders.”

Starting at 11 a.m., Milk-Bone® brand will be hosting an exclusive media event at the Milk-Bone Moments™ Dog House. Ivanka Trump will be making a special appearance to share the moment with their precious pooches. In addition, the Milk-Bone® brand will present a $1 million donation in honor of its Milk-Bone Canine Heroes™ program, a longstanding national outreach program that provides canine assistance service dogs to individuals with physical disabilities, as well as police dogs for law enforcement agencies.

WHY:
To commemorate 100 years (that’s 700 in dog years) of Milk-Bone® brand bringing smiles to dogs’ and pet parents’ faces.

WHEN:
Wednesday, May 21, 2008
11 a.m. – 1 p.m. – Media Event with Celebrity Appearances
11:30 a.m. – 3 p.m. Dog House is Open to the Public

WHERE:
Military Island in Times Square - New York , NY
(Intersection of Broadway and 7th Avenue between 43rd and 44th)