Indian Government Asks Vodafone to Pull TV Ad It Says Shows Pug Being Mistreated
Thanks to AFP for this article.
India asks Vodafone to pull dog ad in row over cruelty
NEW DELHI (AFP) — India has ordered British mobile giant Vodafone to pull a television commercial, saying it shows a dog being mistreated, an official said.
The advert, which shows a pug chasing a bus to deliver a tie to its owner, is frequently aired on television here.The government’s Animal Welfare Board of India sent a legal notice to Vodafone and the production house behind the film saying that forcing the dog to run amounted to cruelty.
“We have asked them to pull the advertisement off air as they did not get the approval from us for airing it,” the board’s secretary D. Rajasekar told AFP Monday.
The board would take legal action against the firm if the advert was not withdrawn, he said.
Both Vodafone and the film company have denied subjecting the pug to stress.
“We are animal lovers ourselves and would never harm the dog. The dog had a very enjoyable shoot,” said Sneha Iype, executive producer of Nirvana Films, which made the advert, adding the company was trying to resolve the matter.
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The Prevention of Cruelty to Animals Act, 1960 - to protect the animals from un-necessary pain & sufferings inside the Indian territory not outside India, as per section 38 of this act & the offenses under this acts are non-cognizable with minor punishments - performing animals be registered with the AWBI. I am in the opinion that AWBI raised baseless questions & counter question for AWBI & PETA INDIA - why AWBI registered performing Elephants during Elephant polo played at Jaipur, PETA people & myself arrested by the Jaipur Police during protest & the Chairman of the AWBI enjoyed the match with his wife, WHY - Dogs are being killed in Kerala, open cow slaughter in Kerala & West Bengal, AWBI must do something to stop these killings & PCA Act, 1960 needs review & amendments. As per notification issued under the PCA Act, 1960 authority - 5 wild species are banned to perform but why dancing monkeys are on streets wearing clothes ?????. Today the PIL moved by me in the High Court at Jaipur about Elephant Polo will be heard by the Hon’ble double bench…….let us see.